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Thursday, 6 July 2017

First attempt to understand personal branding

I am now in Starbucks sipping coffee having the best time because I get paid right now by a company for the time I am not working in their office! But I don't like to waste time daydreaming so actually I have enrolled into an online course about personal branding offered by Kimberly Barker (she is funny!) of University of Virginia.

As part of being a good student, I am committed to good notes taking.

Why bother with building your personal brand?

  1. It provides you a reason to spend time figuring out what's important to you, and therefore what you hope to do professionally.
  2. It will differentiate you from people who do similar work, and create awareness of information that is important to your work.
  3. It gives you the opportunity to put your best foot forward and build your reputation.
  4. It provides a way for the right kinds of people/professional opportunities to find you.
  5. Ensuring that your external professional image matches your internal values.
  6. You have gifts to give this world, and building your brand provides an efficient means of gift delivery.
Glenn Llopis wrote an article in Forbes which said personal branding is a leadership requirement, is our trademark, is what others are experiencing about us and what we want others to experience about us that we want to be responsible to serve as a leader, not a self-promotion campaign.

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